Friday, 4 May 2007

Arts alliance media

About Arts Alliance Media
Arts Alliance Media (AAM), based in London, is Europe's leading provider of digital film distribution services, dedicated to building a European digital network to deliver film to the cinema, to the home and between industry players. For digital cinema, AAM provides end-to-end digital cinema solutions encompassing equipment selection, financing and integration, operator training, installation and support, and content management and delivery. AAM provides a full range of encoding, print and key management services, including: encoding, encryption and packaging all to current DCI standards, print creation and delivery, key generation and delivery, and repackaging and versioning. All services carried out in our in house facilities – FACT and MPA approved, complete with full digital cinema for quality control. In February 2005, Arts Alliance Digital Cinema won the UK Film Council contract to install and operate 240 digital screens, the world’s first 2k digital cinema network. All screens will be installed and operating by the end of May 2007. AAM is participating in two digital cinema trials in Europe, one in the UK at the Odeon Surrey Quays multiplex, which began in February 2007, and the other in Norway, in various cinemas across the country, since April 2006.

taken from http://www.dcinematoday.com/dc/pr.aspx?newsID=698, Dcinema release website.

Friday, 27 April 2007

IBM

New multi-media products that are becoming more and more popular.

Cellular TV Other countries are crazy for TV on cellphones, but are Americans interested? Services such as Verizon Wireless's V Cast and Cingular's MobiTV deliver live TV feeds and on-demand clips. Unfortunately, the video on these services can be jerky and out of sync with the audio feed. But faster networks (such as mobile WiMAX or a satellite system like South Korea's) may deliver a smoother picture.

Dual-View Screens At this year's Consumer Electronics Show, Sharp Electronics demonstrated an LCD TV that offered different images at different viewing angles. Will two people in a room want to watch different shows at the same time? Maybe, but Sharp thinks the technology will reach its potential in cars, where passengers can watch video while the driver keeps his eyes on the nav system--and the road.

Taken from the website.

Statements relating to my case study

"the choice and flexibility offered by digital technology are simply too attractive to consumers. If people want something badly enough, digital technology enables them to get it – legally or illegally.” Lord Puttnam.

“If we don’t invest in the necessary talent, then we will see an outsourcing of digital work to territories that combine a far lower cost base with comparable or eventually even better skills" Lord Puttnam.

"It's taken so long because it's been a question of agreeing in advance," said David Hancock on the digital changeover.

"With a digital projector you can input virtually anything into it," said Steve Knibbs of Vue cinemas. "[We can screen] a DVD, a clip downloaded from YouTube, gaming from a digital projector with multiple players on the screen at the same time, a live feed from satellite, cable and whatever" Steve Knibbs

"It's not proved financially viable for some time," said Richard Boyd of the National Film Theatre.

Thursday, 26 April 2007

Film statistics

Number of films produced manually has risen from:

1912- 2 (!)
2003- 103

......in the UK alone.

Cinema admissions have gone up and down but overall have fallen. In the forties when cinema was at its peak;

1946- 1,635.00
2003- 167.30


3D television

3D television is normally associated with lower standard horror films. However such companies as IBM, Mitsubishi and Philips are working on building 3D into 'next generation sets'. Sharp already sells computers compatible with 3D, while Philips wants a 3D effect without glasses by 2008.

10 digital effects of all time

The top digital effects can be found in the following films:

Star Wars (1977) Motion control photography in which a computer is used to control long camera sequences and movements (shown in spaceship battles). This saves time.
Tron (1982) Wasn't the first to use computer generated (CG) graphics, but was the first to create a 3D worlds with it; a pioneering CGI film.
Terminator 2- Judgement day (1991) Jaw dropping 'morphing' is used. The robots humanoid texture was frighteningly real.
Cliffhanger (1993) Wires were digitally removed from a shot (no need for green screens!)
Jurassic park (1993) The digital dinos were a revalation, introduced CGI live animals with muscle movement etc.
Forest Gump (1994) Using Kodak's cineon system they went back in time, compositing Tom Hanks into historical clips.
The Perfect storm (2000) The water of the sea was very difficult as it is organic- to make it look believable is a big thing.
Lord of the Rings (2001) Generated crowds of thousands of people for battle scenes; artificially intelligent individuals "who amke their own decisions based on thier behaviour patterns".
The Polar express (2004) Used a large motion capture stage with over 200 hundred cameras to capture Tom Hanks performance, along with other characters. This helped to create digital characters.
The day after tomorrow (2004) Took more than 50,000 photos of New york city and scanned them into a computer to provide a 3D model of the city, that they could destroy.

Extended question: how is digital distribution changing the way we consume other media?

It is allowing us access to other media aswell. For example you could screen a downloaded clip from Youtube, use the screens for gambling, gaming etc. To do this you would use multiple players all connected to the screen; a live feed from satellite, cable whatever.