'Googlezon'

'Googlezon' is a short film discussing the future of news reporting online. There are several ideas presented in the film. These are mainly concerning evolvement of personalisation and user generated content.

The film proposes that by 2014 all internet users will have unlimited access to information and news. Google will join with amazon (googlezon), microsoft follows suit and buys friendster, Tivo is brought by google...

This change has been brought about by successful programmes setting the standard for new programmes therefore increasing the standard more and more each time.

The new programmes e.g 'Epic' will aim to cater for absolutely everyone. They will do ths by offering them personal news stories that concern them and their interests. They will present them how we like to read them etc. They will be able to do this through having access to our personal details. This is not such an obsene idea considering most of us already have a profile as such, for example my space, bebo. These profiles can be really detailed, displaying information on our personal lives, right down to what we like to eat.

By having access to our personal details companies can advertise products to us (via email) that they know we have an interest in and/or would like.

The system will in short: filter, order and deliver information to us.

This idea of 'Epic' sounds fantastic to most of us. A programme designed to cater for us individually and efficiently. However it will most definetly be sensationalist and the majority of it trivial. We must ask ourselves is this what we wanted? As we are able to create our own stories (written from our perspective) there will be alot of bias and inaccurate information. It will be alot harder to get to the 'bottom' of a story. Newspaper circulation figures will decrease and become less popular. This in turn will lead to a loss of jobs in the industry. An example of this is The New york times. If The New york times were to take google to court it would undoubtably be beaten and be forced to down size, producing short news letters to an elite and the elderly.

We understand that technology will move forward and is always developing but it is not always definate that something will become popular and accepted by the public. For example when 3D television was first developed everyone thought it would take over 2D television, however we only really see it as a novelty e.g. imax cinema.