In my chosen subject: Film technologies:production and exhibition; i will need to research in the following five areas:
Technology- What does the technology allow its audience and institution to do that they couldn't do before?
- What is my chosen technology?
- How is it marketed? who to?
- Which companies provide it? How much does it cost?
- Is it hot/ cold media? is it pull or push technology?
- Is it a new media that is undergoing a transformation or an old media?
- Who has been responsible for its development, and why?
Institutions- to consider the companies that produce the media, and how they are adapting to make their products more saleable. For example converging their product with another to benefit both parties. This has been shown with such products as the 'ipod' this can now play music and videos/ moving image. By doing this the companies can increase profit.
- How are they marketing these new products?
- Are they reaching the audience demands or actually having to educate users?
Audience-What are audiences doing with all this new technology? Think about their traditional experiences changing and what people are cutting out of their lives to use this media.
- Look at statistics.
- How is the technology consumed?
- Who consumes it?
- Advantages and disadvantages for consumer.
- Primary research and audience research ( questionaire)
Issues- Does this new media encourage illegal activities? Increased spending? Or harm children? Will it result in people losing jobs as they are no longer required? There is always a danger of moral panics developing; has my media created any or is it likely to?
The future- What could happen as a result of the media being extended.
- How could media practises be different in the future based on the potential of current technologies.
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