*Writer- John Naughton (tv reviewer turned internet guru).
*The world wide web took off 1993.
*Today nobody knows how big the web is.
*Web is growing by approx 25,000 pages an hour.
*John Seely Brown- 'ENDISM', new technologies replacing old ones. E.g the arrival of cd-rom sees the demise of books.
*Not all of these preditions are correct.
*Interactions between old and new media are complex.
*Cultural critic, Neil Postman proposed notion of media ecology.
*The organisms in our media ecosystem include broadcast and narrowcast.
*For most of our lives the dominant organism was TV.
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