Digital film seems to be taking over. It allows directors to realize their wildest ideas and it is set to change the ways films are distributed.
'Rain europe', a brazilian company that offers worldwide digital distributions. Run by Ernesto Herrmann says their are four players in the market, producers, sales agents, distributers and exhibitioners.
Film distribution is expensive, it can cost £700 per print. A film shown in 10 cinemas would cost £7000- just for the prints ( there are 3000 screens in the uk!). Prints only last so long, six weeks would not be unusual, showing a film for a couple of months therefore involves costly reprinting. Those that don't have the promotion money ( a large proportion, especially new producers) will end up in small cinemas and is then likely to be a 'flop'.
Digital means making as many copies as you want ( much like a computer file) this in principle is cheap although some costs come from running effecient computers. It is much cheaper for exaple if you wanted to screen your movie in 100 screens it is the difference between £70,000 and £600. This means it makes sense to give allsorts of new names and work a try, offering opportunities.
However one pitfall is that all the cinemas will need digital projectors- who will pay for all of this? Also the financial return on them is slow. Some companies are trying to solve this problem, 'Rain' being one of them, the have over 150 screens in brazil alone. Their software 'kinocast' is constantly being updated. It is a web- based portal type of software and any encoded films alreay on the system can be screened ( the cost of encoding can be split between distributers and equals virtually nothing).
Some areas are experiencing piracy, such as hollywood, this worries them and they are beggining to worry about controlling the new market. They decided to use their power to create rules involving an organisation called 'DCI' (digital cinema initiatives). It is very strict and has rules on resolution; films should have a resolution of 4k ( eighty to one hundred times bigger than our tv screens). The quality of the prints must also be high. It has been recently said thought that the resolution is too high and 2k is now seen as acceptable (This is what we use in europe).
In the UK cinema is funded by the national lottery, they put in around £12-13 million to equip cinemas around the country. We have a differnt digital company too called the DSN (digital screen network). The DCI and DSN are very similar even though the DCI have admitted to have slightly poorer quality. these two companies plan to work together in the future and will make 'Rain UK'.
In europe we use this 2k
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