Thursday, 26 April 2007

Testing out my case study

General terms related to new media technology:
Push technology-Producers choose our technology for us. For example in the same way that cinema pushes new releases at us.
Pull technology- this offers us more choice. We can pull the content we want from the media. Satellite television is a good example of this, we can flick between programmes and settle on something we want to watch.
Hot media- those that do a good job of extending to our senses (cinema with its high definition).
Cold media- those that have a lower quality of extending to our senses, like telephones (not brilliant quality of sound and no facial interaction).

Key terminology related to my choosen technology:
CGI- computer generated imagery-used for visual effects a to obtain a higher quality.

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